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1. Know Your Audience It Might Be Time To Adjust Your Focus Without
2. Know Your Audience It Might Be Time To Adjust Your Focus For A

Now use Facebook Audience Insights to compare your custom audiences to see if your picture of your customers aligns with who they really are. Go to your Audience Insights and select your purchasers audience in the Custom Audience section. If the audience is large enough (around 1,000 people), Facebook will give you a ton of data about these people. As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decisions using as little time and thought as possible. Effectively, the wonderfully detailed messages we craft with what we consider to be important may not persuade or cause a behavioral change in our audience. One of the biggest things to help you boost your blogs traffic is to learn more about your blogs audience, and then make sure your content and promotion of content caters to them. If you already have a blog you can look into your audience insights to understand who you current audience is, but a good activity to try is to describe your 'ideal reader' which fits your vision of the blog. As a speaker, it is critical that you know your audience. You may not have the luxury of them having taken an assessment prior to your engagement as I did in this case, but if you arrive early and meet a good sampling of the audience, you will begin to notice that a certain strengths-based culture prevails.

Before creating a presentation, make sure you have a clear idea of your audience. The people who attend a class you are teaching, the followers who join you live streaming, the listeners of your podcast, or the viewers of your video can be very different groups of people. Think carefully about your audience; what do they care about, what are they hoping to learn?
Presenting virtually robs us of the energy and feedback we usually get from an audience. This may result in presenters speaking to the camera lens as though it was their only listener.
Create a detailed picture in your mind of your listeners and tailor your content, language, tone, and style accordingly.
Keep your audience clearly in focus, and your message will connect every time.

One of the biggest things to help you boost your blogs traffic is to learn more about your blogs audience, and then make sure your content and promotion of content caters to them. If you already have a blog you can look into your audience insights to understand who you current audience is, but a good activity to try is to describe your “ideal reader” which fits your vision of the blog. You can then compare and contrast this with your actual reader, and try to understand why there’s a difference or if you should change something. If you’re a new blogger, an ideal reader can help guide you when creating content as you know who you’re talking to.

Basic Demographics

First up, it’s good to understand the basic demographics of your blogs audience. Whilst some niche’s will have broader demographics, it’s unusual for you to be able to reach both 16 year old girls who love make up and 75 year old men who love mountain climbing for every single piece of content you make. So it’s better to make an educated guess for some of these, especially when it comes to trying to find readers for your content.

Here’s just some of the demographics to think about when you think of your “ideal reader”

• Gender
• Age
• Location
• Ethnicity
• Education level
• Income level
• Industry/job

Preferences and Habits

After basic demographics you can look into more subjective topics like preferences and habits of your ideal reader. If you’re writing about your own interests, hobbies, or passions then your reader will most likely share these with you. However, their may be other activities which are linked that you can also branch out into with your content.

This kind of content can tell you what you could create content around, the tone you should take with content, and how to possibly reach this audience.

The next set of criteria to think about is:

• Interests
• Hobbies
• Passions
• Personality
• What device are they using?
• What media do they already consume?
• What’s their general disposition? How do they view the world?
• If they had a completely free day, what would they spend it doing?

Social Media

Another thing about your ideal reader is guessing where they spend most of their time online. Most people don’t solely use the internet for reading blogs, and social media has a huge amout of users all day every day. So which of the following can you assume your blogs audience uses?

• Pinterest
• Twitter
• TikTok
• Facebook
• LinkedIn
• Instagram
• YouTube
• Other social networks?

Know Your Audience It Might Be Time To Adjust Your Focus Without

Money Habits

Know Your Audience It Might Be Time To Adjust Your Focus For A

Then finally, if you’re blogging to try and earn money you need to understand your audiences money habits too. If you’re a blog all about luxury fashion for example, your ideal audience would be someone who has more disposable income, wants to spend and will splurge on a great piece of clothing. On the other hand, you may have a student focused blog which writes for those who have less disposable income, and would like to save money where possible. Ask yourself:

• What expenses do they have? Disposable income?
• Do they enjoy spending or saving money?
• What do they like to splurge on?
• What do they like to save on?

There’s also a chance for any of the above to change, evolve or be different. Knowing your ideal reader doesn’t mean you have to always cater to them. You don’t need to pigeon hole your content or your blogs audience if you would like to branch out. So if you’re a book niche and your ideal reader is other readers, don’t worry if you want to create content around your other hobbies like gaming, or fashion, or anything.

Checking Your Current Readers

I’ve spoken a lot above about your ideal reader, and the reader you should aim for. However you can use Google Analytics, WordPress and even social media sites to check your current readers. It’s always interesting to check if there’s differences in audiences across different sites and to understand if that’s due to differing content or if it’s to do with the platform itself.